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While the vast majority of the fitness industry is fixated on fat loss and cardiovascular exercise, a meaningful percentage of gym goers are more interested in weight or, more accurately, muscle gain. Many men and some woman want to build muscle for improved appearance, increased performance or both.

Take a look around your gym and take a mental picture of all the people exercising. In a vast majority of cases, if you revisit the same gym in 12-months time, those people will, in the majority of cases, look exactly the same.

Everyone who body builds wants to achieve a perfectly ripped physique because, in bodybuilding, image is exceptionally important.

Whether you run, ride, row or cycle or prefer to lift weights, do press-ups or play sport for fitness, a good warm up can make the difference between workout success and failure.

2Eros is an Australian swim and underwear brand for men who are looking for stylish, well cut underwear and swimming apparel.

At some point in their lives, a large majority of the population will go on a diet. For a few days or weeks, they will eat much less than normal, swear off foods they enjoy, eliminate certain food groups and generally make themselves miserable in the process.

With a busy work and fitness schedule it?s not easy to get the recommended amount of sleep each night, so your body and mind become over-stressed and over-tired.

Call it your bottom, butt or bum, your gluteus maximus or glutes for short is arguably the most important muscle in your body after your heart. Your glutes help stabilize your femurs to ensure your hips and knees function optimally, is your main hip extender which makes them essential for all running, jumping and lifting activities and also give you something comfortable to sit on and stops your jeans from falling down!

Pursue Fitness is a Manchester based gym wear designer that offers a large range of high quality, unique products for fitness fanatics of all abilities.

Although going to the gym or heading out for a bike ride or run doesn?t have to be some kind of fashion show, it?s safe to say that what you wear can have a big impact on your comfort levels and even your performance.