Anax

It's been another busy week at Anax HQ! We have had lots of new arrivals from many of our loved fitness brands. This week has seen an increase in the purchase of hoodies and sweat pants. With summer coming to a close and customers saying bye to the warm weather we are starting to build our thermal inventories!

One of the great truisms of nutrition is that you are what you eat. Everything you eat ultimately becomes part of you or passes though you and affects your body at a cellular level. If you eat good, healthy food then that is what you will be ? healthy. If however, you eat nothing but fatty, sugary junk ? your health will inevitably suffer.

Having been in the biz for over two decades, I have seen many fitness fashions come and go and often come back again and I don?t mean exercises or training systems but actual gym wear. Needless to say that gym wear fashion often mirrors high street fashion and those of us who remember the 70s and 80s may remember things like day-glo Lycra, leg warmers and other such things with anything but fondness.

The deadlift, known as the health lift in Victorian times, is arguably the best muscle and strength building exercise around. The squat is often lauded as being the king of exercises but there is a strong argument for awarding that crown to the deadlift as it offers several benefits and advantages over the squat...

There is little doubt that cardio exercise is important for both your health and body composition but, and let’s be honest here, what most people do for cardio is just plain boring!

Over the years bodybuilding clothing has changed and the weird and wonderful has ended up becoming the accepted norm. We have seen short shorts, The baggiest of sweatpants, sleeveless, full sleeved, Stringer vest, Ripped vests and even no clothing at all

Protein powder and lifting weights are inextricably linked and have been so for many years. Championed in bodybuilding magazines since their inception, protein powders have gone through several transformations as our understanding of nutrition has improved

Compression clothing comes in a variety of forms and colours ? from socks and arm sleeves to shorts, tights and T-shirts. Suitable for men and women, it?s worn by athletes and hard-training exercisers alike although many wear it more for fashion than any performance benefit.

The Key to a successful workout is how you feel during your session. Nothing is more important than how your gym wear feels, with the added bonus of how good you look in it. Imagine training in something you didn't feel comfortable in... your session would be ruined, I guarantee it.

Do you often ask yourself.. What's next? What's the latest in advancement to make you.. "YES YOU!" better? Under Armour is the answer to that question.